Faculty Profile

Dr. Muhammad Muzamil Sattar

Assistant Professor-Marketing

---

Contact Member

E-mail : muzamil.sattar@iba-suk.edu.pk
Office Extension :

---

Biography

Dr. Muhammad Muzamil Sattar is an Assistant Professor of Marketing at Sukkur IBA University, an AACSB-accredited institution. He earned his PhD in Digital Marketing from Sapienza University of Rome, Italy, through a prestigious European Union fellowship. He earlier completed his MBA and BBA with distinction (Gold-Medalist). His teaching portfolio spans undergraduate, postgraduate, and executive education, focusing on E-Commerce, Digital Marketing, Services & Tourism Marketing, Marketing Strategy, and Leadership. Adopting an interactive, student-centered approach, he integrates case studies, simulations, and industry projects to bridge theory with practice. His work has been published in journals such as Consumer Behavior in Tourism and Hospitality and the ASEAN Journal on Hospitality and Tourism, alongside case studies with Emerald and Ivey Publishing. He has presented at leading academic conferences across Europe, North America, and Asia. Beyond academia, Dr. Sattar conducts professional workshops on e-commerce, digital marketing, artificial intelligence, entrepreneurship, and leadership for SMEs, corporates, and public organizations. He is also an approved HEC trainer with the National Academy of Higher Education and a master trainer under the Birmingham School of Management, UK. He is also actively involved in curriculum development and academic committees at the national level. Dr. Sattar is open to new opportunities & innovative ways to contribute to marketing theories and practice. Professional Member: 1. Academy of Marketing Sciences-USA 2. Società Italiana Marketing-Italy

Qualifications