Faculty Profile

Dr. Faheem Gul Gilal

Associate Professor

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Contact Member

E-mail : faheem.gul@iba-suk.edu.pk
Office Extension :

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Biography

Dr. Faheem Gul works as an Associate Professor of Marketing at the Department of Business Administration, Sukkur IBA University. He holds an MS and was awarded a Ph.D. with distinction from the Donlinks School of Economics and Management, University of Science and Technology Beijing in P.R China. His research interests lie primarily in the areas of consumers' motivation and emotion with a special focus on brand passion, product design techniques, brand experiences, consumer behavior change strategies, CSR brand-fit, cross-cultural gender-specific consumer behavior differences, and self-determination theory. Dr. Faheem has published over 50 articles in Academic Journals and his work has appeared in outlets such as the International Journal of Hospitality Management (ABDC “A” Star), Journal of Consumer Behavior, the Journal of Brand Management, the Journal of Product & Brand Management, Psychology & Marketing, the International Journal of Consumer Studies, the Business Strategy & Environment, the Review of Managerial Science, the International Journal of Sports Marketing & Sponsorship, the European Management Journal, the Corporate Social Responsibility & Environmental Management, the Sustainable Development, the European Journal of International Management, the Frontiers in Psychology, the Psychology Research & Behavior Management, the Recent Patents on Engineering, the Journal of Advanced Nursing, the International Journal of Technology, Policy and Management and the Journal of Advanced Manufacturing Systems to name a few. During his academic growth, Dr. Faheem excelled and was rewarded with numerous academic awards including China’s most prestigious National Award and the Highly Commended Award for his excellent dissertation in the field of Marketing and Brand Management.

Qualifications